Los Angeles World Airports

Los Angeles World Airports

Los Angeles World Airports

Helping LAWA Deliver on a Historic Commitment
We aligned LAWA’s Business & Job Resources Center with the airport’s broader modernization effort, developing a new brand and messaging system that translated policy in access and opportunity, and transformed a public obligation into long-term impact.

Loop Phase:

Discovery → Alignment → Activation

  • Challenge: Build trust and visibility for a new division designed to ensure local communities benefited from LAX modernization.
  • Our Role: Led stakeholder research and developed the brand identity, messaging platform, and multichannel launch strategy for the Business & Job Resources Center.
  • Impact: A scalable brand and outreach system that positioned LAWA as a proactive community partner, with customized stakeholder messaging and a full suite of activation tools.
  • Service Pillars: Brand Systems, Integrated Growth Systems, Experience Design