Approach

Funnels and Flywheels Fall Short
Traditional marketing models oversimplify complex buyer behavior. Funnels assume linear movement. Flywheels imply perpetual motion. Neither reflects how B2B decisions actually happen.

In your world, sales cycles are long. Buyers come in and out of the process. Messaging, tech, content, and team capacity are constantly evolving.

You don’t need a perfect funnel. You need a flexible system.

Our Solution: The Growth Enablement Loop™

The Growth Enablement Loop™ is FIDGET’s proprietary framework for building smarter, more resilient systems that support how B2B organizations grow.
It replaces transactional tactics with a strategic loop of discovery, alignment, activation, and intelligence — leveraging brand, marketing, digital, and tech in a way that adapts to your stage and scales with your business.

01. Discovery

Know who you are. Say it with confidence.
Discovery is where clarity takes shape — by surfacing the truths, tensions, and aspirations at the core of your brand. It’s not just about defining what you offer, but understanding how your team sees the business, how your market experiences it, and what needs to evolve to support where you’re headed. This is where credibility and consistency begin.)
Outputs:
  • Brand positioning
  • Messaging frameworks
  • Audience segmentation
  • Visual identity systems
  • Internal brand tools

02. Alignment

Know who you are. Reach the right buyers — with timing and relevance.
This phase builds pathways for visibility and engagement. It’s not about mass reach — it’s about structured, strategic outreach that nurtures real conversations.
Outputs:
  • Marketing strategy
  • Website strategy
  • CRM alignment
  • Content strategy
  • Campaign architecture
  • Social media cadence

03. Activation

Support smart decisions at every touchpoint.
Activation is where your brand becomes tangible — through the experiences, content, and tools that help buyers understand your value and move forward with certainty. In complex sales, trust is built over time. That’s why we focus on creating meaningful interactions with your brand that nurture relationships and open the door to real engagement, not just transactions.
Outputs:
  • Content development
  • Website design and build
  • Campaign design and execution
  • Sales enablement materials

04. Intelligence

Turn insight into progress.
Your systems should grow with you. In this phase, we assess what’s working, what needs refinement, and how tech stack can support evolving needs — without creating new noise.
Outputs:
  • CRM and stack audits
  • AI integration and advisory
  • Internal enablement and training
  • Insight systems and feedback loops

How It Works in Practice

The Loop isn’t a checklist. It’s a living system. You may enter the loop through a rebrand, a website overhaul, a tech stack challenge, or a lead quality issue. No matter where we begin, the model ensures we’re always supporting end-to-end alignment.
The goal isn’t perfection — it’s progress with purpose.