Why FIDGET

Built for clarity. Driven by partnership.
Focused on the long game.

Our Culture: Thoughtful, Strategic, Human

FIDGET is a strategic B2B branding and marketing partner — not an agency built on churn or hype. We’re structured to work with emerging teams navigating change, whether that’s a rebrand, digital overhaul, tech stack evolution, or just the feeling of “we’ve outgrown what we have.”
We blend creative thinking with business logic, helping organizations build systems for sustainable growth — not just splashy one-off projects.
We’re curious. We’re honest. And we’re right-sized to bring full attention and senior experience to every engagement.

Our Client Fit: Right-Sized Partnerships

We work best with B2B companies that are:
  • Between $10M–$100M+ in revenue
  • Selling into competitive or complex markets where relationships and trust matter
  • Navigating sales cycles that require nurturing, education, and often formal RFPs or proposals
  • Growing with emerging or overburdened marketing and sales teams
  • Ready to invest in the structure behind their growth
You don’t need a full in-house team to act like a sophisticated brand — but you do need the right partner. That’s where we come in.

Our Mindset: Future-Focused, Present-Tense

Long-term growth isn’t about waiting. It’s about knowing where you’re going and taking the right next steps to get there. We help you do both — by focusing on what matters most now while laying the groundwork for what’s ahead. That means staying responsive to today’s needs without losing sight of your future.
Many of our clients stay with us for years — because we act like partners from day one.

How We Work

Built for Progress, Not Just Projects.
  • Strategy-First
    We don’t start with deliverables. We start with understanding. Every engagement begins with immersion and alignment so we can build the right system, not just complete a task.
  • Collaborative and Clear
    We bring clarity, not complexity. We work closely with stakeholders and cross-functional teams, and we’re transparent about timelines, scope, and decisions.
  • Focused and Flexible
    We work in structured phases that support momentum without overload. Every phase has a purpose — and a deliverable your team can act on.
  • Grounded in Clear Communication
    We believe strong relationships are built through honest, ongoing conversations — the kind where expectations are set, challenges are named, and commitments are made thoughtfully. That’s where real value begins.

Our Leadership

Guided by Experience. Driven by What's Next.

Bonnie Nijst

President & CEO
Bonnie leads FIDGET with a strategist’s mind and a partner’s mindset — helping B2B teams grow through systems, structure, and trusted relationships. Under her leadership, FIDGET has evolved from serving primarily Fortune 1000 brands to focusing specifically on small and middle market businesses. For more than 20 years, she has helped organizations align their voice, presence, and internal systems to better compete in complex markets. Bonnie is known for working with leadership teams to transform brands into practical, scalable assets.
Bonnie brings a deep perspective on the challenges and opportunities facing SMBs. She currently serves on the NMSDC board, collaborating with Fortune 500 CPOs and impact sourcing leaders to advance economic growth and opportunity for underutilized businesses nationwide. As 1st Vice Chair of the National MBEIC, Bonnie is part of the leadership of an organization representing the interests of more than 17,000 certified companies looking to work with corporate America and each other.
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Arthur Zeesman

Chief Strategist
As Chief Strategist, Arthur brings over three decades of experience in brand strategy, marketing, and design to corporations and B2B organizations seeking transformational growth. The agency's initial focus centered on international tourism, hospitality, and entertainment. Arthur has worked with some of the most recognizable brands in the world, including The Walt Disney Company, Warner Bros., three of Australia's Tourism Commissions, Technicolor, and USC. His expertise spans from strategic messaging and branding to guiding enterprises through complex market positioning challenges.
Arthur’s approach centers on building collaborative relationships with clients from day one, focusing on clear processes, transparent communication, and deliverables that teams can act upon at every phase. His work is characterized by his ability to blend creative thinking with business logic, helping B2B organizations build sustainable competitive advantages through strategic brand positioning, integrated marketing systems, and operational alignment.
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Our Story

Why We Built FIDGET–and What We’re Building Now.
FIDGET was born from a belief that brands should move people — and that clarity is the engine behind real growth.
In our early years, we were known for creative execution: logos, campaigns, websites. But over time, a pattern emerged. Our clients weren’t just looking for creative output — they were facing bigger structural questions:
Who are we now? Where are we going? And how do we build systems that support that growth?
We realized that a brand wasn’t just an output — it was the connective tissue between strategy, messaging, digital experience, and internal operations. And the clients we worked best with weren’t just buying deliverables; they were building the next version of their business.
That’s when FIDGET evolved from a creative agency into a strategic B2B branding and marketing partner for small and middle-market companies. Today, we help leadership teams bring clarity and consistency to how they grow — across brand, marketing, digital, and technology.
Our work is shaped by the Growth Enablement Loop™ — a flexible model that helps align who you are, how you reach people, how they engage, and how you evolve. It’s not a funnel. It’s a smarter system for long-term growth.
If you’re entering what’s next, we’re built for that.