About FIDGET

Helping strong businesses show up like strong brands.

How we work with clients

FIDGET is a B2B marketing firm that helps organizations strengthen their brand foundations, shape their marketing strategy, and build the tools and campaigns that support growth.
Most of the teams we work with are navigating a change: new revenue goals, a shift in who they serve, an expanded offering, or a sense that the company has outgrown how it shows up in the market.
We step into that space. We listen, ask direct questions, and turn what’s already true about your business into marketing that feels like you, makes sense to your buyers, and fits the capacity of your team.
We stay close enough to your day-to-day reality that the recommendations we make are practical to implement and visible in the places that matter most—your website, your outreach, and your sales conversations.

Our client fit

We do our best work with leaders who see marketing as a lever for growth—not just a set of tasks to get through.

Most FIDGET clients share a few common traits. They are typically:
  • B2B organizations in the $10M–$100M+ range
  • Selling into complex, competitive categories where trust and reputation matter
  • Working with lean, emerging, or overstretched marketing and sales teams
  • Ready to make focused improvements instead of chasing every possible tactic
What they have in common is a desire to bring more intention to how they use brand and marketing—without building a huge internal department or signing up for an overhaul they don’t need.

How we think about growth

Long-term growth is rarely the result of one big move.
For most of our clients, progress comes from a series of well-judged steps: tightening the value proposition, deciding where to concentrate effort, improving a handful of key touchpoints, and paying attention to how customers respond.
Our job is to help you make those choices with more confidence and less noise. We look at how brand, marketing, and sales support each other, so they’re working toward the same outcomes instead of pulling in different directions
When we work together, we’re not just producing deliverables. We’re helping you build a more intentional way of approaching growth—one that fits the stage you’re in now and can adapt as your business evolves.

How We Work

Built for Progress, Not Just Projects.
  • Strategy-First
    We don’t start with deliverables. We start with understanding. Every engagement begins with immersion and alignment so we can build the right system, not just complete a task.
  • Collaborative and Clear
    We bring clarity, not complexity. We work closely with stakeholders and cross-functional teams, and we’re transparent about timelines, scope, and decisions.
  • Focused and Flexible
    We work in structured phases that support momentum without overload. Every phase has a purpose — and a deliverable your team can act on.
  • Grounded in Clear Communication
    We believe strong relationships are built through honest, ongoing conversations — the kind where expectations are set, challenges are named, and commitments are made thoughtfully. That’s where real value begins.

Our Leadership

Guided by Experience. Driven by What's Next.

Bonnie Nijst

President & CEO
Bonnie leads FIDGET with a strategist’s mind and a partner’s mindset — helping B2B teams grow through systems, structure, and trusted relationships. Under her leadership, FIDGET has evolved from serving primarily Fortune 1000 brands to focusing specifically on small and middle market businesses. For more than 20 years, she has helped organizations align their voice, presence, and internal systems to better compete in complex markets. Bonnie is known for working with leadership teams to transform brands into practical, scalable assets.
Bonnie brings a deep perspective on the challenges and opportunities facing SMBs. She currently serves on the NMSDC board, collaborating with Fortune 500 CPOs and impact sourcing leaders to advance economic growth and opportunity for underutilized businesses nationwide. As 1st Vice Chair of the National MBEIC, Bonnie is part of the leadership of an organization representing the interests of more than 17,000 certified companies looking to work with corporate America and each other.
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Arthur Zeesman

Chief Strategist
As Chief Strategist, Arthur brings over three decades of experience in brand strategy, marketing, and design to corporations and B2B organizations seeking transformational growth. The agency's initial focus centered on international tourism, hospitality, and entertainment. Arthur has worked with some of the most recognizable brands in the world, including The Walt Disney Company, Warner Bros., three of Australia's Tourism Commissions, Technicolor, and USC. His expertise spans from strategic messaging and branding to guiding enterprises through complex market positioning challenges.
Arthur’s approach centers on building collaborative relationships with clients from day one, focusing on clear processes, transparent communication, and deliverables that teams can act upon at every phase. His work is characterized by his ability to blend creative thinking with business logic, helping B2B organizations build sustainable competitive advantages through strategic brand positioning, integrated marketing systems, and operational alignment.
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Our Story

Why We Built FIDGET — and What We’re Building Now.
FIDGET was born from a simple belief: your marketing should be as strong as your business.
In our early years, we were known for creative execution — logos, campaigns, websites. Over time, a pattern emerged. The teams calling us weren’t just asking for new assets. They were wrestling with bigger questions.
We realized our best work happened when we stopped treating brand and marketing as separate projects and started treating them as the connective tissue between strategy, messaging, digital experience, and day-to-day sales conversations.
The clients we worked best with weren’t just buying deliverables.
They were shaping the next version of their business.
That’s when FIDGET evolved from a creative agency into a strategic B2B marketing partner for small and middle-market companies. Today, we help leadership teams bring focus and follow-through to how they grow — across brand, marketing, and the tools that support them.
If you’re leading through a period of change or rethinking how you grow, that’s where we do our best work.