Association

Client Snapshot

Sector: Association
Focus: Economic Equity
Stage: Milestone anniversary with revitalized mission and brand evolution
Cycle: Fast-paced, high-stakes, high-visibility event transformation

The Challenge

The 2022 NMSDC Conference & Exchange was no ordinary event — it was the organization’s 50th anniversary and the first full-network in-person gathering since the pandemic. Coming on the heels of the inaugural Minority Business Economic Forum, this conference was meant to be a unifying moment: one that honored NMSDC’s history while reigniting its mission and ambition.

Our Approach

FIDGET was brought in to create the event brand system –– from messaging and theme to creative strategy and digital. We also supported experiential execution. Guided by the Growth Enablement Loop™, we moved through all four phases to help NMSDC seize the moment and lead a movement.

What We Delivered

Discovery → Brand Systems

  • Conference theme development and leadership alignment
  • Messaging framework and narrative for internal and external rollout
  • Visual identity, brand assets, and tone of voice

Alignment → Integrated Growth Systems

  • Sponsor toolkits and member messaging guides
  • Channel strategy and communication timelines
  • Campaign architecture across touchpoints and teams

Activation → Experience Design + Integrated Growth Systems

  • Conference website designed, written, and launched on the HubSpot CMS
  • Social graphics, email banners, and carousel content for NMSDC.org
  • Awards gala branding, stage visuals, and onsite signage

Intelligence → MarTech Strategy

  • HubSpot CRM campaign marketing automation
  • Cvent integration support

The Outcome

The conference delivered what the moment demanded: renewed purpose, deeper connection, and a bold call to action for the entire network. Attendance surged. Sponsors activated. And attendees — from corporate CPOs to young entrepreneurs — walked away ready to lead. The brand platform FIDGET built gave that leadership a voice — and gave NMSDC’s 50th Anniversary its spark.

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