To help USC unify and amplify its student health messaging, we developed a scalable campaign platform — connecting wellness education, services, and engagement across one of the nation’s largest private university systems.
Loop Phase:
Discovery → Alignment → Activation
Challenge: Bring cohesion and visibility to campus-wide wellness initiatives spanning mental, physical, emotional, and community health.
Our Role: Developed campaign strategy, messaging system, visual identity, and engagement tools that resonated with students and supported cross-department adoption.
Impact: A recognizable, flexible platform that elevated wellness across campus — helping USC build awareness, shift culture, and drive proactive student engagement.
