To support Pro Star’s evolution from subcontractor to prime contractor, we reimagined their brand and built a site that proves the value of HVAC expertise in large-scale institutional and commercial environments.
Loop Phase:
Discovery → Activation → Intelligence
Challenge: Elevate perception of a well-established HVAC contractor to better reflect capabilities, experience, and prime contractor qualifications.
Our Role: Created messaging and brand strategy, full website design, and sales-support tools — highlighting Pro Star’s unique position in the commercial and government HVAC space.
Impact: A credibility-forward brand platform that helps Pro Star win new business — and shows prospects they’ve found a partner that can take the heat.
Service Pillars: Brand Systems, Experience Design, MarTech Strategy
