Minority Business Economic Forum

Minority Business Economic Forum

Minority Business Economic Forum

Where Intention Meets Action
To support the inaugural Minority Business Economic Forum and establish it as the preeminent event on minority business equity, FIDGET developed the brand, messaging, web presence, and multi-channel engagement strategy — including the creation of The Equity Honors, a new slate of awards celebrating C-suite leadership in economic equity. Held as a hybrid event during the Covid era, the Forum brought together leaders from across the public and private sectors for critical dialogue and accelerated action.

Loop Phase:

Discovery → Alignment → Activation → Intelligence

  • Challenge: Launch a high-profile, national event from scratch — on a tight timeline and with multiple interdependent initiatives, audiences, and platforms.
  • Our Role: Named and branded the Forum and The Equity Honors, created targeted messaging, designed the VIP and virtual websites, developed and managed all email campaigns and social media campaign creative, and provided nomination and sponsorship content across digital channels.
  • Impact: A bold, momentum-building debut that elevated NMSDC’s national visibility, engaged top-tier corporate and MBE leaders, and cemented the Forum as a high-impact platform for economic transformation.
  • Service Pillars: Brand Systems, Integrated Growth Systems, Experience Design, MarTech Strategy