ASCEND Fleet

Technology

Client Snapshot

Sector: Fleet Telematics / SaaS
Focus: Brand creation, market entry, and direct sales launch
Stage: Transition from white-label platform to branded market presence
Cycle: Strategic build-to-launch partnership through acquisition

The Challenge

Temeda had been quietly powering some of the world’s leading fleet telematics platforms for over a decade. When the company decided to go to market with its own branded solution and direct sales model, it needed to quickly develop a unique identity, communicate its value in a crowded SaaS category, and build an integrated marketing and sales infrastructure from scratch. To accomplish this, they turned to FIDGET as their full-service strategic and creative partner.

Our Approach

Guided by the Growth Enablement Loop™, FIDGET partnered with Temeda to launch ASCEND Fleet as a stand-alone, market-facing brand. We began with Brand Systems to articulate a differentiated identity and compelling story. Then, through Integrated Growth Systems, we developed a go-to-market strategy that aligned teams and channels. In the Activation phase, we applied Experience Design and MarTech Strategy to bring the brand to life across digital touchpoints, automation platforms, and sales assets. The result was a fully orchestrated launch and growth system that evolved into a strategic asset leading up to acquisition.

What We Delivered

Discovery → Brand Systems

Competitive research and stakeholder interviews
Messaging framework and brand story rooted in utility and empathy
Brand identity, voice, and value articulation

Alignment → Integrated Growth Systems

Go-to-market strategy with defined channels and customer journey
Audience segmentation and campaign framework
Cross-functional alignment across brand, sales, and marketing

Activation → Experience Design

Website content strategy, writing, and design on HubSpot CMS
Digital collateral to support buyer journey and sales enablement
Integrated campaign strategy and channel-specific content for launch

Intelligence → MarTech Strategy

HubSpot marketing automation and sales platform implementation
Training and activation support for the new sales team
Sustained digital, social, and trade show campaign execution

The Outcome

FIDGET’s comprehensive partnership helped Temeda, dba ASCEND Fleet, make the leap from white-label anonymity to branded leader. The brand launch was met with strong market reception and consistent engagement. These efforts laid the groundwork for intelligence-driven sales acceleration and business performance, culminating in Temeda’s acquisition by Geoforce. From foundational strategy to operational systems, FIDGET delivered a platform that scaled with the business and proved the value of investing in a full Growth Enablement Loop™ engagement.