FSRSD

Financial

Client Snapshot

Sector: Financial Services (Non-Profit)
Focus: Supplier Inclusion
Stage: Evolving from an internal association function to an independent, strategic resource
Cycle: Long-term partnership built on thought leadership and creative excellence

The Challenge

The FSRSD was emerging from its previous identity and transitioning into an independent 501(c)(6) organization. To support this shift and realize its vision of becoming a national leader in supplier inclusion and engagement within the financial services industry, it needed a strong brand foundation and a sustained strategy to communicate value to its members, engage suppliers, and uphold its mission to elevate supplier initiatives and programs across the sector

Our Approach

Following a competitive RFP process in 2013, FIDGET was selected as FSRSD’s strategic and creative partner. We built a long-term relationship grounded in trust, consistency, and a deep understanding of the organization’s purpose. FIDGET became a creative steward of the brand, elevating communications, and delivering marketing and engagement assets that reinforced FSRSD’s thought leadership, advocacy, and inclusive mission.

What We Delivered

Discovery → Brand Systems

Brand identity system and guidelines
Clear and compelling copy for marketing brochures, one-sheets, and digital content
Articulation of mission, vision, and guiding principles across platforms

Alignment → Integrated Growth Systems

Annual reviews designed to reinforce strategic progress and impact
Supplier diversity manual to support programs across member organizations
Messaging and content aligned to member engagement and growth

Activation → Experience Design

Annual national event branding, social graphics, and marketing support
LinkedIn program design and implementation to increase awareness and engagement
Cohesive visual and verbal branding across digital, print, and social channels

The Outcome

Over the course of 12 years, FIDGET’s work helped position FSRSD as a credible, trusted, and forward-looking leader in the supplier diversity space. Our contributions strengthened their national visibility, enhanced member engagement, and gave the organization a consistent presence across touchpoints. As FSRSD noted when presenting its Advocate of Action Award, FIDGET’s innovative capabilities and invaluable experience as communicators helped FSRSD reach new heights.