If you ran this audit and have questions, or if you want help figuring out where to start, grab 25 minutes on my calendar. No deck, no pitch. Just a working conversation about what the gaps are and what to tackle first.
This audit addresses Foundation, the first element of the four-part framework we use with B2B clients:
- Foundation: Get the story right (you just diagnosed this)
- Focus: Decide where to show up and what to say
- Build: Create the tools and campaigns that carry the story
- Learn: See what's working and adjust
Most companies jump straight to Build: new website and new campaigns without fixing the Foundation first. Then they spend money amplifying the wrong message to the wrong people.
FIDGET Field Notes walks through one element of the Loop each month, with a practical tool or diagnostic you can use. Next month: Build, where we’ll help you identify which specific assets are holding you back.
